Our Approach
About BTM Sports & Entertainment
BTM Sports & Entertainment is a dynamic agency built for the modern athlete and entertainer. We go beyond representation — we build careers, shape legacies, and empower our clients to lead with purpose on and off the field or stage.
Founded on the principles of integrity, strategy, and innovation, BTM brings together deep industry expertise and a client-first approach to unlock every individual’s full potential. Our tailored services are designed to meet the evolving needs of professionals in sport and entertainment, ensuring they stay ahead of the game in every sense.
​
At BTM, we’re proud to stand beside those rewriting the rules — the disruptors, the icons, and the next generation of legends. We’re not just managing talent. We’re shaping futures.
​
"Representing the Game Changers. Elevating the Icons."
Meet Our
Dynamic Team
Andile Mbele
CEO
Licenced FIFA agent | BCom Accounting | BCom Law | Post Dip Risk
Numbers. Vision. Sports. That’s the hat-trick that drives Andile Mbele, the founder and heartbeat behind BTM Sports & Entertainment.
With a BCom in Accounting, a Postgrad in Risk Management, and a BCom in Law in the works, Andile isn’t just business-savvy — he’s strategy with boots on. From balance sheets to the backline, he’s been blending boardroom moves with locker-room passion to build a brand that champions African sports and culture.
What started as a dream is now a growing platform for talent, community, and unapologetic ambition. Andile leads BTM with one goal: to shake up the game and make space for the next generation of stars.
​
“Founder. Builder. Game-changer — driving the future of sports and entertainment.”
Ashley is the creative force behind BTM Sports & Entertainments’ brand voice and visibility. With over 10 years of experience in PR and brand strategy, she’s shaped the public image of athletes, artists, and emerging brands — making sure their stories land with purpose and power.
Backed by an Honours degree in Communications and training in Leadership and Project Management, Ashley blends strategy with style to deliver campaigns that resonate. From managing media relations to crafting personal brands, her work turns talent into influence and moments into movements.
She believes in the magic of storytelling — and her mission is clear: build brands that stand out and stick.
“Crafting bold brand stories that move talent from local gems to global icons.”
Ashley Santos
CMO
BA Communications | Honours Communications
Andile Mbele
CEO
Licenced FIFA agent | BCom Accounting | BCom Law | Post Dip Risk